See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and save thousands of dollars a year in credit card processing fees.
How the Cash Discount Program Works
Across Waco’s bustling downtown retail corridor and around attractions like the Magnolia Market at the Silos, cash remains king—especially as millions of annual visitors and local shoppers reach for their wallets. Our system automatically applies a small service fee to all card transactions, but when a customer chooses to pay with cash, the service fee is waived, giving them an immediate discount that keeps them coming back. You keep the full sale amount—no more paying out of pocket for card fees—whether you’re running a café near Baylor University, a gift shop in West Waco, or a hospitality business serving the steady stream of tourism traffic.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
In a city like Waco where tourism driven by the Magnolia Market at the Silos draws millions of visitors annually, many of whom prefer cash transactions, processing fees can eat significantly into your bottom line. CashVue’s cash discount program lets you drastically reduce or eliminate your credit card processing costs altogether.Increase Profit Margins
Downtown Waco retailers, hospitality venues near the Extraco Events Center, and healthcare facilities alike benefit from keeping more of each sale without raising prices that might deter the steady stream of Baylor University students and visiting families.Encourage Cash Payments
Waco’s retail and tourism sectors rely heavily on cash-paying customers, from gift shops in the Austin Avenue Corridor to entertainment venues across Woodway and Hewitt. Incentivize these customers to continue paying with cash and simultaneously reduce chargebacks and fraud risk.Easy Setup and Integration
Whether you operate a small business in Bellmead, a restaurant near McLane Stadium, or a retail location in West Waco, our team programs your terminal and provides all signage—no tech headaches.Fully Compliant and Transparent
As Waco’s manufacturing, healthcare, and construction sectors grow, staying aligned with card network rules and consumer regulations protects your business and builds customer trust.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Stop letting credit card processing fees drain your profits—especially in Waco’s high-volume retail and hospitality sectors.
CashVue’s Cash Discount Program lets downtown merchants, Magnolia Market vendors, and healthcare providers reclaim what you’re losing to payment processors, keeping more revenue for your business.
Contact Us Today to eliminate processing fees and start maximizing your margins—no hidden costs, no complications.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Waco businesses—from downtown retail shops near Magnolia Market at the Silos to healthcare facilities and campus-adjacent merchants serving Baylor University students—operate cash discount programs safely and legally every day..Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. This is especially valuable for hospitality venues, tourism-facing businesses, and restaurant operators throughout the Austin Avenue Corridor and Woodway who see high card transaction volumes but want to encourage the cash payments that keep their processing costs down..Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Whether your customers are Baylor students, Dr Pepper Museum tourists, or local shoppers, transparent communication ensures compliance and customer confidence in the discount opportunity..Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Manufacturing facilities in Bellmead, medical offices in Hewitt, and retail operations across Robinson and China Spring use cash discount programs without any accounting complications..Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In Waco’s diverse economy, small local businesses in hospitality, healthcare, and retail trade sectors see immediate savings by shifting payment preferences toward cash, while tourism-dependent establishments near major attractions gain particular advantage from customer cash availability..
